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CELEBRATING FITNESS
SINCE 1994
ABOUT US
Established in 1994, Jerai Fitness Ltd. is proud to have been a market leader in the Indian fitness industry for nearly three decades.
Our aim is to provide quality and affordable fitness solutions to all sectors of society. Through the Fit India Movement, we strive to promote health and wellness across the country to the best of our capacity.
Our vision is to deliver well-designed, biomechanically accurate fitness equipment of the highest standards. We achieve this through a fully automated manufacturing process that ensures both safety and quality. Backed by Japanese production infrastructure and a dedicated team of in-house engineers and experts, we continue to fulfill this vision with pride.
We offer an extensive range of equipment and are committed to exceptional service through our sales and after-sales teams. As a firm believer in the Make in India initiative, Jerai Fitness is dedicated to improving the standard of living through local manufacturing and innovation.
We proudly sponsor national and international bodybuilding championships and actively participate in exhibitions and other platforms. With showrooms and offices across India, Jerai Fitness also maintains a global presence in over 27 countries across 5 continents.
“Manufacturing internationally acclaimed, best-in-class biomechanics for nearly three decades, JERAI FITNESS has set a benchmark in the fitness fraternity, leaving no stone unturned in offering best-of-breed fitness equipment.”
We aim to revolutionize fitness standards by contributing to the Fit India Movement and and upheave India to a prestigious position on the global fitness landscape. Our mission is to equip every home, gym, corporate, and hospitality sector with Make-in-India fitness equipment.
Powered by a fully automated plant with world-class Japanese machinery, a team of experts, immensely talented engineers, and unmatched concepts, we plan and set up elite fitness facilities across the country and worldwide.
Our prime focus is to serve underprivileged sectors of society - reaching every village, town, and city in India with affordable fitness equipment - to ensure well-being and raise awareness about living a healthy lifestyle.
THE JERAI LEGACY
At Jerai Fitness, we combine user-centric design, cutting-edge engineering, and rigorous quality testing to deliver equipment that is functional, durable, and visually refined. Our commitment to innovation and precision ensures every product meets the highest standards and elevates the fitness experience.
MILESTONE
1994
Jerai Fitness was founded with the sole aim of providing high-quality gym equipment that could rival the best in the world.
2003
Jerai Fitness became the official equipment sponsor for the Mr. Universe competition, held in Mumbai, India, for the first time. Athletes from across the globe experienced and appreciated the premium, heavy-duty, made-in-India equipment.
2006
Jerai Fitness continued to grow and expand by setting up a new, state-of-the-art factory, significantly increasing its production capacity.
2014
Jerai Fitness established itself as the market leader in India and became the first fitness equipment manufacturer in the country to incorporate robotic automation into its production process.
2017
Jerai Fitness shipped its first international order, marking the beginning of its global expansion. With meticulous craftsmanship, the brand gained recognition beyond borders, solidifying its position as a leading provider of fitness equipment worldwide.
2018
Jerai Fitness became the first and only Indian fitness brand to participate in the FIBO Global Expo in Cologne, Germany.
2019
Jerai Fitness created history as the first and only Indian fitness equipment manufacturer to participate at FIBO Global Expo in Cologne, Germany, the world’s leading fitness trade show.
2023
Jerai Fitness proudly became the first Indian fitness equipment brand to showcase at the Dubai Pro Show, one of the Middle East’s premier bodybuilding events organized by Oxygen Gym UAE.
2024
Jerai Fitness further marked history by becoming the only Indian fitness equipment manufacturer to participate in Sportec Japan, one of Asia’s most prestigious international fitness events, and the Dubai Muscle Show, the Middle East’s largest fitness exhibition.
2025
With over 30 years of experience, Jerai Fitness has evolved into a global brand, supplying fitness equipment to more than 27 countries across 5 continents. The company has further strengthened its international presence with over 10 official distributors worldwide.
Mission
Our mission is to empower individuals to achieve their personal fitness goals by delivering premium-quality, yet affordable fitness equipment. We are dedicated to enhancing the health, wellness, and overall quality of life for people across all walks of life-whether at home, in commercial gyms, corporates, or the hospitality sector.
By combining cutting-edge technology with advanced biomechanics and user-centric design, we aim to make state-of-the-art fitness solutions accessible to everyone. Our commitment to continuous innovation, product excellence, and exceptional customer service drives us to set new benchmarks in the fitness equipment industry. We believe that fitness is not a luxury but a right—and we strive every day to make it a reality for all.
Vision
Our vision is to be the most trusted, respected, and globally recognized brand in the fitness industry—synonymous with superior quality, constant innovation, and unmatched customer satisfaction. We aspire to create a world where everyone can embrace a healthy, active lifestyle—supported by the reliable and accessible solutions we provide.
We envision a healthier, stronger world—one where fitness becomes a lifestyle, not a challenge. By fostering a culture of wellness and inclusivity, and by supporting initiatives like the Fit India Movement, we are not just building equipment—we’re building a legacy of strength, resilience, and empowerment for generations to come.
Core Values
At Jerai Fitness, our core values shape everything we do. We uphold integrity, maintaining honesty and transparency in all our interactions. Innovation drives us to constantly enhance our products and processes. We pursue excellence, delivering top-quality fitness equipment and services. Our customer-centric approach ensures that our clients' needs always come first. And with a commitment to sustainability, we design products that are both durable and environmentally responsible.
Promise
We promise to deliver premium fitness equipment that upholds the highest standards of safety, durability, and performance. We are dedicated to supporting our customers with reliable service and maintenance, ensuring their investment stands the test of time. Our commitment is to make fitness accessible, affordable, and enjoyable for everyone — empowering a stronger, healthier future.
Allegiance
At Jerai Fitness, our commitment to quality, innovation, and trust drives strong client retention and brand loyalty across gyms and fitness centers. From the very first purchase, customers experience exceptional craftsmanship and cutting-edge technology, often forming lasting partnerships. Our durable, precision-engineered equipment, combined with dependable after-sales support, encourages customers to return for future upgrades and expansions.
INDIA’S LARGEST MANUFACTURING PLANT
Jerai Fitness proudly operates a world-class manufacturing facility where advanced technology, precision engineering, and expert craftsmanship converge to produce premium fitness equipment that surpasses industry standards.
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